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Thor Industries Initiates Organizational Changes

February 5, 2016 by   Leave a Comment

 Thor Industries Inc. today (Feb. 5) announced a series of organizational changes at Keystone RV Co., Dutchmen Manufacturing and CrossRoads RV.

Matt Zimmerman will assume the role of CEO of Keystone, after serving for four years as the company’s president. In his new role as CEO, Zimmerman and a select group of Keystone’s operations team will provide oversight to Keystone, Dutchmen and CrossRoads. Zimmerman will continue to report directly to Thor President and CEO Bob Martin.

“This marks an exciting step for our company as we leverage the bench strength of our Keystone leadership team,” said Martin in a news release. “Given their extraordinary performance in managing Keystone and Dutchmen, we are confident that our team can bring these operations to new levels of success with a continued focus on dealers and customers.”

As part of the organizational changes, Ryan Juday will become president of CrossRoads RV, assuming responsibility for all of the company’s operations in Topeka, Ind. Juday, a 14-year Keystone sales veteran, most recently served as group general manager for the Fuzion, Sprinter and Springdale brands. Juday will be supported by key members of Keystone’s operations team to foster improvements in manufacturing operations, quality and product development at CrossRoads.

Jeff Runels will become president of Keystone, assuming responsibility for all of Keystone’s operations in Goshen, Ind., and Pendleton, Ore. Runels has been with Keystone for 11 years and has served as vice president of sales for the past three years, following previous roles as group general manager, product manager and district sales manager for Keystone.

In addition, Troy James has been named president of Dutchmen and will be responsible for all of the builder’s operations in northern Indiana. James has been with Dutchmen for five years and previously led the successful charge to completely revamp the product line while serving as vice president of sales.

“Jeff, Troy and Ryan have been instrumental in the continued growth of Keystone and Dutchmen, having earned the respect of our employees and our dealers,” said Martin. “We plan to draw on their ability to lead a well-managed, customer-focused team as we concentrate on accelerating growth for all three organizations. The ability to remain nimble in an ever-changing market is a priority, and these strategic moves empower our people and ensure that we continue to meet the needs of our customers.”


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