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Wallace Pushes Back $1 Billion Sales Goal

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July 31, 2001 by   Leave a Comment

Don Wallace, president and CEO of Lazydays RV SuperCenter, now believes the Seffner, Fla.-based mega-dealership can achieve $1 billion in annual sales by 2004.

Previously, Wallace, who founded Lazydays in 1976, wanted the dealership to achieve $1 billion in sales revenue by 2003.

Despite the fact RV dealers, nationwide, sold fewer new units during 2000 than they did in 1999, Lazydays’ sales revenue increased 2% last year to $566 million, said Steward Schaffer, chief marketing officer.

The recent addition of the gas and diesel-powered motorhomes from National RV will enable Lazydays to reach its $1 billion in sales goal, Wallace said.

Lazydays has agreed to inventory the Dolphin, Dolphin LX, Sea Breeze and Sea Breeze LX brands of gas motorhomes and the Islander, Tradewinds, Tradewinds LTC and Tradewinds LE brands of diesel pushers build by the National RV subsidiary of National RV Holdings Inc., Perris, Calif.

For years, Lazydays has handled highline motorhomes built by the Country Coach subsidiary of National RV Holdings.

“The addition of National RV as our ninth manufacturer increases our product offering of unique RV makes and models from 75 to 83,” Wallace said.

“The addition of Lazydays is a major step toward strengthening our national dealership network,” added Bob Lee, COO of National RV Holdings.

Lazydays, located east of Tampa, is generally believed to be the world’s largest RV dealership. Perhaps its closest competitor in terms of size is Holiday RV Superstores Inc., the 16-location dealership roll-up firm doing business as Recreation USA.

For the 12-month period ended last Oct. 31, sales revenue at Holiday RV Superstores, a publicly traded company, totaled $152 million.

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