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Winnebago “Kickin’ A” in Class A’s

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July 31, 2002 by   Leave a Comment

Winnebago Industries Inc. was the retail market share leader in Class A motorhomes during April and May, which is why Chairman, President and CEO Bruce Hertzke congratulated the company’s retailers during Winnebago’s international dealer meeting in Las Vegas on Monday (July 29).
“I think that deserves a pat on the back for all of you,” Hertzke said. “Clearly, you’re kickin’ ‘A’ in Class A’s.”
Although Winnebago held the No. 2 position in terms of Class A motorhome retail sales during the first five months of this year, behind Fleetwood Enterprises Inc., Winnebago was No.1 in Class A’s in April with a 19.4% market share, and in May when it had a 21.2% share, Hertzke said, citing Statistical Surveys Inc. data.
Year-to-date through the end of May, Winnebago’s retail market share in Class A’s was 19%, while Fleetwood’s was 20.3%.
Winnebago also was the retail market share leader in Class C motorhomes, and by a wide margin, Hertzke said. The company had a 26.9% share of the Class C market during the first five months of this year. Winnebago’s closest competitor in Class C’s was Thor Industries Inc., which had a 17% market share through the end of May.
Consequently, more Winnebago motorhomes are retailed than any other manufacturers’ units, as indicated by Winnebago’s leading 21.3% share of the retail market for Class A’s and C’s during the first five months of this year, Hertzke added.
“We think we have plenty of opportunity to grow even stronger in the not-too-distant future,” Hertzke continued. “Some great new models and features, plus Winnebago Industries’ newly expanded manufacturing capacity early next year will help you to grow this position even further in 2003.
“Winnebago Industries is on well on the way to having its best year in its 44-year history thanks to all of you (dealers),” Hertzke concluded.

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