AGI’s Ehlert Buys Trade Pub Boating Industry
Ehlert Publishing Group Inc., sister company of TL Enterprises Inc., publisher of RV Business and RVBUSINESS.COM, has acquired the 73-year-old trade publication Boating Industry International as part of its plan to grow within the recreational boating market.
Both Ehlert and Ventura, Calif.-based TL are units of Affinity Group Inc. (AGI).
Ehlert, based in Minnetonka, Minn., publishes 16 powersports magazines and newspapers for boating, motorcycle, snowmobile, personal watercraft and archery enthusiasts.
“Boating Industry International represents a terrific opportunity for us,” said Steve Hedlund, president of Ehlert. “This acquisition is a nice fit with our consumer boating title, Watercraft World, and our other trade title, Powersports Business, the leading magazine serving the motorcycle, ATV, snowmobile and personal watercraft markets. It also provides us with momentum for additional growth plans within the boating market.”
Boating Industry International is published bi-monthly and has a total BPA-audited circulation of 23,000 “requestor” subscribers. Boating Industry International e-News Daily, the first daily e-mail news service for the recreational marine industry. It was launched in 1998 and has more than 12,000 “opt-in” subscribers. Boating-industry.com is the industry’s most popular trade website hosting more than 160,000 user visits a month.
Boating Industry International and its related Internet products will be paired with Powersports Business under the guidance of Associate Publisher John Prusak.
Boating Industry International was sold to Ehlert by National Trade Publications Inc. of Latham, N.Y., which owned the magazine since 1996.
“We are creating an editorial team that combines the best of Boating Industry’s current staff with several highly respected boating writers who already contribute to Powersports Business, Watercraft World and some of our other titles,” Prusak said. “Our first priority is to expand the editorial and upgrade the look and feel of the publication, while maintaining our commitment to the popular boating-industry.com web site and the Boating Industry International e-News Daily service.”