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Newmar Revamps 3 Diesels for ’04

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The three Newmar Corp. diesel-pusher models that went through “life-cycle changes” were introduced to the Nappanee, Ind.-based company’s dealers today (May 30) during its national dealer meeting in Lake Las Vegas, Nev.
In addition to the major changes to the Dutch Star, Mountain Aire and Essex diesels, Newmar also revamped its Mountain Aire fifth-wheel for model year 2004, according to Phil Miller, director of marketing.
The changes to the diesel pushers include making them 101.5 inches wide, an increase from their previous 100-inch width, Miller said.
The ceiling height for the Dutch Star, Mountain Aire and Essex diesels also were raised 2 inches, he said.
The ceiling height for the Mountain Aire fifth-wheel was to be raised up to 7 inches, depending on the floorplan.
Suggested retail prices on the models that went through the changes for 2004 were raised to cover the cost of retooling Newmar’s production process to make the changes. However, Miller said, the price increases were “comparable to what the rest of the industry is doing.”
Newmar will not build any 2004 travel trailers, and instead will focus exclusively on gas- and diesel-engine Class A motorhomes and fifth-wheels, Miller added. For model year 2003, Newmar offered only one travel trailer, an American Star-brand unit.
Newmar’s national dealer seminar is taking place at the Hyatt Regency Lake Las Vegas Resort, Spa and Casino. Around 100 dealers attended the gathering.
Miller said Newmar was looking “for good quality dealers on whose lot we’d be the No. 1 or No. 2 product offering (in terms of the number of units in inventory).
“We are increasing the quality of our product and the level of understanding and professionalism of our dealer body,” he said.
The Newmar dealer meeting will conclude on Wednesday (June 4).

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