Campground Reservations Up 73%
Campground reservations for this summer were up 73% over last year in some regions as of March 1, according to online reservations firm ReserveAmerica.
Campers also are showing a strong preference for booking online. Fifty-six percent of all reservations were placed on the Internet, according to the company, which handles reservations for 150,000 campsites on state and federal land.
ReserveAmerica, a unit of InterActive Corp., also handles reservations for cabins, day-use facilities, and picnic areas at http://www.reserveamerica.com/ and http://www.reserveusa.com.
“It’s going through the roof this year,” said Roy Stearns, deputy director of California’s state park system. “People simply want to escape, and they don’t want to go far to do it. In a single day in January, California experienced 13,589 reservations with 60% of those reservations processed online. We were amazed with the large amount of traffic successfully managed by ReserveAmerica.”
Consumers looking for anything from a weekend retreat to an extended vacation are using the online reservation service.
“Up almost 50% over last year, we’ve seen the camping population take greater advantage of the exceptional ease of our online offerings,” said Brock Weatherup, president of ReserveAmerica. “Our industry-leading systems continue to prove their scalability and ease of use, having processed upwards of 6,000 completed reservations in a single hour, with our true capacity many times that.”
“ReserveAmerica’s core focus is providing a long-term, stable product to state and federal agencies,” said Weatherup. “For more than 15 years we’ve enjoyed successful and ever-expanding relationships with our partners and we continue to demonstrate that we are uniquely qualified to handle the growing demands and technology needs of the camping public.”