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El Monte Partners with Friend Communications

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April 29, 2004 by   Leave a Comment

Rental firm El Monte RV has added Friend Communication’s RV park and campground search and real-time online reservation capabilities to its website.
The Friend system allows consumers to search of motorhome rentals and secure reservations and confirmations at select parks and campgrounds instantly.
“We wanted our site to be a one-stop shop for RV travelers,” said Joe Laing, director of marketing for El Monte RV. “With this system online travel consumers can rent an RV and book campsites all in one place.”
“This partnership offers El Monte RV web visitors online reservation capabilities that today’s consumers expect and enjoy,” said Gary Pace, president of Friend. “This relationship showcases how Internet technologies and e-marketing strategies create a tightly woven synergy between consumers, RV rental companies and campgrounds where everyone wins.”
Traditionally, the most common way to place campground reservations via the Internet was for guests to e-mail a reservation request to the campground and wait for a phone call or e-mail confirmation from the park. Sometimes the consumer wants to find a park, however, before renting an RV. The technology provided by Friend eliminated the need for El Monte RV customers to wait for confirmation from the campground.
“People want more sophisticated online products,” Laing said. “We wanted something that would be easy for the consumer. We knew that Friend has the experience and the background to make it happen.”

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