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Spartan Launches Brand Licensing Program

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April 30, 2004 by   Leave a Comment

Spartan Motors Inc., a manufacturer of diesel engine motorhome chassis, fire-truck chassis and emergency rescue vehicles, has launched a brand licensing program directed toward RV and emergency rescue industry firms.
The purpose of the program is to expand recognition of the Spartan brand name and to create new marketing and revenue opportunities.
Spartan recently signed its first licensing agreement with Bippity Inc., a manufacturer and marketer of solid-wood furniture used in fire stations, college universities, healthcare and senior citizens’ facilities.
“We are pleased to put the Spartan brand on our furniture and have custom designed our products – like Spartan’s custom-built chassis – to the specific needs of firefighters,” said Lisa Thornton, Bippity’s president. “We have great products and we look forward to helping Spartan extend its brand from the shop floor into the fire house.”
According to John Sztykiel, Spartan’s president and CEO, “As a well-recognized brand with a nationwide dealer network and customer base, we offer licensees instant market access and credibility. At the same time, we want to offer our customers a wide variety of premium products that bear the Spartan name and stamp of approval.
“Spartan is to fire trucks what Harley-Davidson is to motorcycles or Disney is to family entertainment. We believe – like Disney and Harley – that we have the opportunity to extend the Spartan brand to a variety of products which will enhance the value of the Spartan brand and generate revenue as well.”

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