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Van Herle Named Fleetwood Product Planning Head

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April 30, 2004 by   Leave a Comment

Former Goodyear Tire and Rubber Co. and PACCAR executive Dan Martin was named vice president of RV sales and service and John Davis was appointed to the newly created position of vice president of RV after sales services, Fleetwood announced today (April 30).
Also, Luc Van Herle, an 18-year veteran at Fleetwood Enterprises Inc., has been named director of RV product planning.
Martin now has overall responsibility for Fleetwood’s RV sales and service. As Chris Braun, senior vice president of Fleetwood RV, said, “Dan (Martin) is a proven leader who has successfully led major sales forces for big industry players and we are pleased to have him on board.”
At Goodyear, Martin managed and closed major deals with Volvo, Fleetwood and General Electric. Prior to joining Goodyear, he was director of U.S. sales for truck maker PACCAR, where he was responsible for a $2.5 billion in annual sales business.
Meanwhile, Davis accepted his newly created job to help drive Fleetwood’s growing aftermarket programs, said Scott Grafft, senior vice president of strategic planning and market development.
Like Martin, Davis spent more than 20 years at PACCAR before joining Fleetwood, where he held various sales and marketing positions and was responsible for dealer and strategy development in North America and international aftermarket service and parts markets.
“We created this position with John (Davis) in mind,” Grafft said. “John’s tremendous depth of knowledge in the OEM business will be integral in expanding our aftermarket services to our dealers and their retail customers and successfully growing our program nationwide.”
Concerning Van Herle, Braun said, “Luc has an incredible depth in the RV industry and with our company. His extensive product and sales experience, coupled with his customer relationships and personal passion for the RV lifestyle make this the ideal role for Luc and a perfect fit for Fleetwood.”
Van Herle will oversee the planning for Fleetwood’s towable and motorized products. Until his promotion, he was responsible for motorized products exclusively.

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