RV America’s 3rd Store Taps N. Colo. Market
RV America Inc., a recreational vehicle dealership with two locations in the Denver suburb of Wheat Ridge, Colo., has converted a former indoor flea market into a third store in Loveland housing a 70,000-square-foot showroom.
The Loveland facility is located 70 miles north of Wheat Ridge.
“I’ve been looking for a location for a long time to bring in customers from the northern market – Wyoming, Nebraska, South Dakota and Montana,”said RV America President Hari Sach, who opened his first location in Wheat Ridge in 1998.
Since opening in May, Sach said, the Loveland store has sold more than 150 units – 60% to RVers from Wyoming. “That’s an area where I wasn’t selling much before,”he said.
Sach purchased the 3-year-old, 105,000-square-foot Loveland building on 30 acres on I-25 for $10 million and spent $1.5 million remodeling it by installing windows, garage doors and service equipment. Although its grand opening was held in May, the building in which RV America’s third outlet is now housed – the interior of which sports a rustic log cabin look – wasn’t fully vacated by its former residents until July 1. In late July, workmen were still finishing up the remodeling.
When completed, Sach expects to showcase 94 units at a time in the mammoth indoor showroom and display more than 300 others outside on 22 acres. The new store also features a 16-bay service department and a 10,000-square-foot parts department.
Sach hired 43 new employees for the Loveland dealership and now employs a total of 95 people at his three stores.