Bad Weather Slows Pomona Show Traffic
Rainy, windy cold weather that closed down the 53rd California RV Show for a day and a half hampered attendance and ultimately contributed to a 7.7% drop in show traffic.
“It got fairly chilly during the week, and being closed and losing that time affected attendance,” said Mary “Mike” Hutya, vice president of meetings and shows for the Recreation Vehicle Industry Association (RVIA), the retail show’s sponsor.
Hutya reported that 35,496 people – down from a record 38,457 in 2004 – attended the Oct. 14-23 retail show at the state-owned Fairplex in Pomona at which 58 manufacturers were represented by 45 California RV dealers.
Until this year, attendance had increased every year since 2000 when about 32,000 individuals attended. “The Pomona show remains a major marketing tool for the industry because it is well established, and a large number of manufacturers are represented,” Hutya said.
Display space for the 2005 retail show was a record 1.1 million square feet, Hutya said.
“Consumers tell us there is no place else that they can go and see the number and various types of products that they can find at the California RV Show,” she added. “And what I was hearing from the dealers was that they weren’t seeing the tire kickers. The people they were seeing were people who were truly interested in buying.”