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Cruise America Celebrates 35th Anniversary

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July 27, 2007 by   Leave a Comment

Cruise America RV celebrates its 35th anniversary this month.
The company has grown dramatically since its founding in 1972 in Florida by Robert Smalley Sr., a former president of car-rental giant Hertz. Cruise America has expanded from a small family operation to become the largest RV rental company in the U.S., as well as one of the top sellers of used Class C motorhomes, according to a news release.
In 1993, America shifted operations to Mesa, Ariz., where it is still located today. Now operating 136 RV rental locations and 16 motorhome sales centers throughout the U.S. and Canada, the company has served nearly 1 million rental customers and sold more than 25,000 used RVs during its 35-year history.
Despite its rapid growth and national success, Cruise America still maintains its family-oriented focus. Top executives at the company include Robert Smalley Jr., president, and Randall Smalley, CEO, both sons of founder Robert Smalley Sr. Other family members hold key positions, as well.
“Family ties have been integral to Cruise America’s success since the start,” said Robert Smalley. “We are a close-knit company, and we believe that this focus makes us better able to serve our customers, many of whom are families as well.”
Cruise America’s legacy dates back to the 1920s. “My great-grandfather, Frank Couture, was a pioneer in the car-rental industry more than 80 years ago,” Robert Smalley said. “My brother and I represent the fourth generation of our family to dedicate ourselves to the vehicle-rental business, and we couldn’t be prouder about reaching this important milestone.”
The company is holding sales, promotions and specials throughout the year — including giving a free GPS to RV buyers at any of the company’s 13 U.S. sales locations between now and Aug. 31.
Cruise America also offers Class A motorhomes, as well as camping trailers and one-way rentals.

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