Foretravel Adds Dealer, Adopts Pricing Policy
Luxury coach manufacturer Foretravel Inc. has added a new California dealership and adopted a “straight-forward” pricing policy for its 2009 models that will limit discounts from coaches’ MSRPs.
“Foretravel believes that the manufacturer’s suggested retail price should mean something to the consumer,” said Foretravel President Lyle Reed. “It can be confusing and misleading to inflate an MSRP, only to have the retailer quickly and automatically volunteer a large discount.”
The Nacogdoches, Texas, manufacturer builds high-end Nimbus and Phenix diesel pusher motorhomes that will retail for the 2009 model year starting at $449,000.
Foretravel’s first 2009 model – a 45 foot Phenix – will roll off the production line in early April. The company expects to build about 60 units during the 2008 calendar year.
“Foretravel prices will be quite similar to manufacturers who occupy the high-end luxury segment of the automotive industry,” Reed said, noting that automakers don’t heavily discount MSRPs on those vehicles. “(Our) buyer would also like to know that Foretravel’s suggested retail prices bear a direct relationship to the actual purchase price, even when making allowances for trade-ins.”
“The biggest challenge will be over the allowance on the trade in,” said Terry Nabours, director of sales for the company with 160 employees. “It’s going to be a re-reeducation process. We’re going to have to spend some time promoting it.”
Foretravel also announced that it has added California Coach Co., Costa Mesa, Calif., to its small retail network, joining other independent dealers, Parliament Coach Corp., Clearwater, Fla., Keystone RV Center, Greencastle, Pa., Tennessee RV, Knoxville, Tenn., and Motorhomes of Texas, Nacogdoches.
Foretravel will be the only new coach line sold by California Coach Co., which up to now has sold and brokered bus conversions and high-end used motorhomes.