Newmar Corp. Doubles Class A Market Share
Newmar Corp. doubled its Class A motorhome market share in January compared to January 2008, the company noted in a news release.
The Nappanee, Ind.-based manufacturer cited the latest data compiled by Statistical Surveys Inc., Grand Rapids, Mich., showing that Class A motorhome retail registrations in January of this year showed a 61% decline vs. the numbers a year prior. In the face of these declining numbers, Newmar experienced an increase of its Class A motorhome market share from 3.2% in January 2008 vs. 7.6% in January 2009. Newmar’s market share growth was 136.3%.
“Although one month’s worth of data does not make it a trend, this is welcome news and a good sign for Newmar and its dealers,” said John Sammut, Newmar vice president of sales and marketing. “Newmar will continue to work hard through the 2009 calendar year, but this certainly is a strong start to the year for our company.”
Newmar ‘s growth in market share came from both the gas and diesel motorhome segments of its Class A business.
“The improvements made to the interior and exterior designs of Newmar’s 2009 motorhome product line up appear to be having a positive impact even in a declining motorhome market,” added Pat Terveer, Newmar’s director of sales. “Developing great looking product at a great value will continue to be our company’s focus.”