Protective Life Corp. concluded its annual RV agent meeting in Charlotte, N.C., with a commitment to deliver innovative solutions and program enhancements to its distribution partners, including a new program for RV owners whose vehicles are not protected by manufacturer warranties.
“The meeting was successful on several fronts,” noted Bill Koster, vice president of recreation products for the Chesterfield, Mo., firm, in a news release. “We were pleased by the large number of attendees and their positive attitude in light on the current economic climate. Our dealers and their customers will ultimately benefit from the infusion of new ideas around driving business success.”
Koster unveiled a new consumer educational DVD designed to broaden awareness about F&I products and increase sales. The DVD has the flexibility of being played in a customer waiting area or in a sales office during a sales presentation. “The DVD is another effective way to bring more value to the dealership,” said Koster.
Protective introduced proposed program changes set to launch in early 2010. Some elements of the program changes are going to be introduced immediately.
“We plan to roll out some program enhancements in 2009. These include covering vehicles without a manufacturer warranty and covering cross-border transactions,” Koster said. Additional program changes will be introduced in 2010 in both the U.S. and Canada.
Koster mentioned that the combination of great distribution partners and the strength and stability of Protective are critical as market conditions continue to improve.
“We are very fortunate to have the commitment of a financially strong company backing our program, a great partnership with RVDA and Jayco, and the best team of agents I’ve ever been associated with” said Koster. “Our agents are the best in the industry considering their years of experience, the knowledge they possess, their commitment to the RV industry, and their unparalleled service levels.”
Protective Life Corp. provides financial services through the production, distribution and administration of insurance and investment products throughout the United States. The Asset Protection Division offers its products and services through automobile, marine, RV and power sports dealers.