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Thor, Winnebago In Deadlock for Motorhome Lead

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June 29, 2009 by   Leave a Comment

thor-logoThor Industries Inc. and Winnebago Industries Inc. moved into a dead heat for first place in retail sales of motorhomes through April, according to the latest report from Statistical Surveys Inc., Grand Rapids, Michwinnebago-logo.

Dealers reported retail sales for each company through April 30 of 1,214 for an 18.4% market share.

Winnebago had held a solid lead over Thor but Thor’s Damon and Four Winds International divisions posted impressive retail sales numbers catapulting Thor into a tie for the top spot, according to Jackson Center, Ohio-based Thor.

Thor’s motorized divisions retailed 501 units in April to Winnebago’s 425, accounting for the catch-up. The majority of Thor’s motorhome sales in April (323) were Class C’s. Winnebago retailed 239 Class C’s during the month.

In April 2008, Winnebago held a 17.3% market share to Thor’s 14.4% and Fleetwood Enterprises Inc.’s 15.3%. 

“These results are exciting and are a testimony to Thor’s commitment to the motorhome industry. We are poised to continue increasing our market share by giving our dealers and retail customers what they want and need,” said Bill Fenech, president of Damon Motor Coach and Four Winds International, in a news release. “Our dealer partners are selling our products and customers are asking for our products, because they know their manufacturer is going to be here in the future.”

“As always, and especially through these difficult times, product development is a daily priority. Listening to the needs of our dealers and retail customers has helped Damon produce some of the hottest products in the market,” said Matt Thompson, general manager for Damon Motor Coach.

With 24.1% market share (year-to-date) in the Class C market, Four Winds International’s Class C products have steadily increased Thor’s overall market position. “We have been fortunate to build great partnerships with our dealers, which have helped us capture more of the retail market. We are sticking to the basics and keeping it simple. Dealers will continue to see improvements to our products and processes in the future,” said Dana Simon, general manager for Four Winds International.

Winnebago was a close second with 22.2% of the Class C market..

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