Veurinks’ RV Receives First New Monaco RV LLC Units
Veurinks’ RV Center in Grand Rapids, Mich., has taken delivery of the first towable units manufactured by the new Monaco RV LLC.
The dealer took delivery of three new 2010 Holiday Rambler towable products this month, Tim Veurink, president, announced in a news release. Veurinks’ RV Center will carry the full line of the Holiday Rambler brands, he said.
Veurink expects gas motorhomes to arrive the end of July and new diesels before the end of summer. Veurinks’ will also be aggressively discounting the few remaining 2009s to make room for the new models, he said.
Veurink’s RV Center is the nation’s oldest Holiday Rambler dealership.
In June Navistar International Corp. picked up the Holiday Rambler brand and manufacturing facilities from the assets of the old Monaco Coach Corp.
“We look forward to working with a financially sound company like Navistar who like us has a rich history of customer support and satisfaction,” said Veurink.
“When you sell a brand for 46 years, you develop a very loyal customer base of owners of that brand who frankly can’t see themselves buying any other brand but a Holiday Rambler,” he said. He noted that over those 46 years they have partnered with four different owners of the Holiday Rambler brand: founder Richard Klingler, Harley Davidson, Monaco Coach and now Navistar.
“Change is never easy but I can honestly say that every owner of Holiday Rambler has helped the product evolve into a better RV and I believe
Navistar is capable of taking that evolution to a whole new level,” Veurink said.
It was 1963 when Howard Veurink, then owner of Veurinks’ RV Center, first signed a dealer agreement with Klingler. That afternoon Veurink towed home a 19-foot rear gaucho Holiday Rambler travel trailer and parked it on his rented lot. By that evening he had sold his first Holiday Rambler. Since that time, the Veurink family has sold and serviced several thousand Holiday Rambler towable and motorized products.