A South Georgia couple, Mackie and Gail Daniels, shown at left, have won a new $26,000 Keystone Springdale travel trailer in the first phase of a unique new retail promotion — Keystone’s Live Your Dreams Sweepstakes — through which Keystone RV Co. Inc. is giving away four towable RVs between June 2009 and February 2010.
As part of this aggressive new program, a joint effort between the Goshen, Ind.-based Thor division and the RV-related websites, e-newsletters, magazines and retail shows of Ventura, Calif.-based Affinity Group Inc., the Danielses’ name was chosen at random in April from more than 50,000 entries in the inaugural round of the Live Your Dreams sweepstakes.
Suffice to say that the Danielses, of Fitzgerald, Ga., appreciated their good fortune.
“When my wife received the phone call from Keystone informing us that we had won, we were skeptical,” said Mackie Daniels, a retired telecommunications worker. “‘Must be a practical joke,’ I thought. ‘What are the odds?’ But when I returned the call to Keystone and spoke with the people there, I realized this is real. What a surprise! This is the first time I have ever won anything and this is really big!”
The Danielses, who ironically own a 2002 Springdale travel trailer, are avid campers who are planning future camping trips with their grandchildren. “We camp almost every other week,” adds Daniels. “This new model has more space and conveniences than our 2002 and we are sure going to enjoy the additional features.”
Signups are currently under way on Keystone’s website and at point-of-entry displays at Affinity Events shows for Phase #2 of the national giveaway through which the winner of an Outback travel trailer will be announced Aug. 15 at Affinity’s Colorado RV Super Sale. Next up is a Cougar fifth-wheel in October at Affinity’s Atlantic City RV Show. Then comes the finale, a Montana fifth-wheel, the winning name of which will be released in February at Affinity’s St. Paul RV, Vacation and Camping Show.
“Literally tens of thousands of interested consumers have visited the Keystone web site due to the exposure this sweepstakes has generated,” says Ron Fenech, president and CEO of Keystone, the nation’s largest manufacturer of travel trailers and fifth-wheels, with manufacturing facilities in Goshen and Pendleton, Ore. “These visitors learn more about Keystone travel trailers and fifth-wheels and, many times, contact our dealers for further follow up. The Live Your Dreams promotion is a win for the consumer, a win for our dealers and a win for Keystone RV and our employees.”