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RVIA Lauds Potential of NBC’s ‘Great American Road Trip’
Posted By RVBusiness On July 8, 2009 @ 2:35 pm In Breaking News | No Comments
RV travel and camping are receiving a timely boost with the debut of NBC’s Great American Road Trip, the reality TV show showcasing the adventures of seven families traveling in motorhomes on a cross-country road trip.
“This is tremendous exposure for the RV industry coming at a time when American families are focused on summer travel,” said Gary LaBella, RVIA vice president and chief marketing officer, in a news release following the show’s debut Tuesday night (July 7). “The message of the show reflects the appeal of RVing…that families reconnect and recharge as they spend time together traveling.”
Airing on NBC on Tuesday nights at 8 p.m. EDT, the Great American Road Trip is a new series where seven families from divergent backgrounds take the vacation of a lifetime. Over eight episodes the families will travel iconic Route 66 from Chicago to Los Angeles in their own motorhome through cities large and small, all while competing in a medley of humorous challenges that will ultimately lead one family to victory.
El Monte RV, a national RV rental company, provided the motorhomes used in the Great American Road Trip. The units are Bounder type A motorhomes built by Fleetwood Enterprises Inc. RVIA’s Public Relations Department worked with the program’s producers on content and messaging.
“The premier really had some nice moments, including the beautiful sights seen from the RV and family and friends bonding at the campground,” said LaBella. “We’re hopeful this continues throughout the remainder of the show and grateful to El Monte for making this wonderful exposure possible. The series has the potential to make millions more American families aware of the benefits of RV travel and camping this summer and beyond.”
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