The Monaco RV Brand is Back in the Public Eye
Newly formed Monaco RV LLC is the “presenting sponsor” of the Navistar LPGA Classic, taking place Sept. 28-Oct. 4 in Prattsville, Ala. The womens’ golf sponsorship, agreed to long before Navistar International Corp.’s June 4 acquisition of certain Monaco Coach Corp. assets, is highlighted in a 31-second video promoting the golf tournament at the Robert Trent Jones Golf Trail at Alabama’s Capitol Hill.
“We highlight our various operating units to give them additional exposure,” says Navistar spokesman Roy Wiley in response to RVBusiness’s inquiries.
The video begins with a Monaco motorhome driving through the countryside followed by shots on the golf course, including sand bunkers and water hazards with a narrative saying, “Take a drive through the trees; spend some time on the beach; find yourself in the water or, if you prefer, avoid them altogether.
“Monaco RV is proud to be the presenting sponsor of the Navistar LPGA Classic on Alabama’s Robert Trent Jones Golf Trail at Capitol Hill. Visit NavistarLPGAClassic.com.
“Because one spectacular drive deserves another.”
Monaco stopped producing towable RVs and motorhomes in December and filed for Chapter 11 bankruptcy protection in March, terminating 2,000 employees. Warrenville, Ill.-based Navistar Inc., Navistar International’s principal operating company, of which Monaco is a wholly owned affiliate, has not yet said when production will restart or how many employees it will hire back, although word in the industry is that the West Coast-based company has already begun calling back some workers to its Wakarusa, Ind., facility.