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The Monaco RV Brand is Back in the Public Eye

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July 14, 2009 by   7 Comments

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Newly formed Monaco RV LLC is the “presenting sponsor” of the Navistar LPGA Classic, taking place Sept. 28-Oct. 4 in Prattsville, Ala. The womens’ golf sponsorship, agreed to long before Navistar International Corp.’s June 4 acquisition of certain Monaco Coach Corp. assets,  is highlighted in a 31-second video promoting the golf tournament at the Robert Trent Jones Golf Trail at Alabama’s Capitol Hill.

“We highlight our various operating units to give them additional exposure,” says Navistar spokesman Roy Wiley in response to RVBusiness’s inquiries.

The video begins with a Monaco motorhome driving through the countryside followed by shots on the golf course, including sand bunkers and water hazards with a narrative saying, “Take a drive through the trees; spend some time on the beach; find yourself in the water or, if you prefer, avoid them altogether.

“Monaco RV is proud to be the presenting sponsor of the Navistar LPGA Classic on Alabama’s Robert Trent Jones Golf Trail at Capitol Hill. Visit NavistarLPGAClassic.com.

“Because one spectacular drive deserves another.”

Monaco stopped producing towable RVs and motorhomes in December and filed for Chapter 11 bankruptcy protection in March, terminating 2,000 employees. Warrenville, Ill.-based Navistar Inc., Navistar International’s principal operating company, of which Monaco is a wholly owned affiliate, has not yet said when production will restart or how many employees it will hire back, although word in the industry is that the West Coast-based company has already begun calling back some workers to its Wakarusa, Ind., facility.

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Comments

7 Responses to “The Monaco RV Brand is Back in the Public Eye”

  1. Dick Ackerman on July 14th, 2009 7:32 pm

    Navistar / Monico might better have spent the money backing the warranties of those who recently purchased Monico products. There are a lot of unhappy customers out there that will never again consider a Monaco branded product regardless of who is running the company and those unhappy customers are spreading the word on the internet forums and in the campgrounds.

  2. Johnny Sutton on July 15th, 2009 1:30 pm

    The Monaco repair center in Wildwood Florida was dedicated to customer satisfacation and quality repair. As their fabricator and metal tech I had the opportunity to utilize my skills along with proper materials and Monaco’s engineering department to perform some very gratifying repairs. It was the opportunity of a lifetime.I will forever miss the association of so many greatful customers and fellow team members.It was an awsome place to enhance your learning process.

  3. george wood on July 15th, 2009 4:01 pm

    my wife and i have finaly come to the time in our lives where we are ready to go R.V.ing we have been weekenders for some time and are now ready to move up to full time trailering.ive wanted to buy a Holiday -savoy for some time now and about a year ago i started looking for one(my timing never has been all that good)i found out about the merger a short time ago and was very dissapointed because i thought i was going to be out of luck as far as the trailer i wanted was concerned.im hoping that they will be manafagtured again and soon.
    now im starting to hear about other folks who bought Holidays and other models from Monoco and now they have no warrenties.will Navistar be giving warrenty options with the new set up?i would think that perhaps they will ,as that is how buss. usually do things.
    i also wonder if there is any time schedual for the manafacturing of Holidays?
    PLEASE GIVE ME SOMETHING TO BRIGHTEN UP THIS DARK TUNNEL!!
    thanks for listening–George Wood

  4. Anonymous Monaco RV Employee on July 15th, 2009 11:46 pm

    Try being one of the workers whose lives were turned upside down when the company went under in Oregon. I worked there for over 10 YEARS and have barely managed to keep a roof over my families head since losing that job! Did you lose your job? NO. Did you lose your home on wheels? NO! The jobless rate here in Lane County grew to over 15 percent! I am thankful that Navistar brought me back to work so I could feed my family. I have been working back there since June 8th where we are producing 1 unit a day on the motorized line and 3 units a day on the towable line. Navistar is doing what they can to help previous owners, when they have every right to do nothing at all! So keep spreading the word in your little campgrounds and forums. I have no tolerance for your whining.

  5. Ted Strickland on February 1st, 2010 4:35 pm

    For the Monaco/Navistar Employee-
    Monaco went under because customers (whiners) didn’t buy their products. Maybe if some of their employees had done a better job, customer (whiners) would have bought more of Monaco’s products. This whiner tells everyone that will listen about the terrible experience I had with Lazy Days RV and Monaco. I think I have been able to have a lot of buyers step back and look more closely at what LD and Monaco has done to their customers and the past and maybe hold off buying for a few years.
    As a Monaco employee, you should have more customer service/satisfaction interest. We whiners provide the profits for you to be paid so you can keep your house and feed your kids. Maybe you need employment training in another line of work….

  6. rv camping on February 12th, 2010 9:03 am

    a very good news for rv camping industry and it shows that people still love rv camping and desire for more new models and new techniques in rv’s.

  7. Marty Hanoud on February 26th, 2010 4:18 pm

    Monaco will return to greatness, it is by far the best driving chassie. Stay tuned NAVSTAR will come up strong. The future will be better than the past.

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