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‘Great American Road’ Trip A Boon for RV Industry
Posted By RVBusiness On August 20, 2009 @ 11:48 am In Breaking News | 1 Comment
The joys of family RV travel received great exposure this summer with NBC’s prime time reality show Great American Road Trip, featuring seven American families traveling in motorhomes on a cross-country road trip competition, according to a release from the Recreation Vehicle Industry Association (RVIA).
The show’s two remaining families – the Cootes and the DiSalvatores – are in the running for a $100,000 prize to be awarded during the show’s finale, set to air at 8 p.m. Monday on NBC.
“Our RV became our home away from home. I would do it again in a second,” said Amy DiSalvatore about her family’s experience on the program.
Over eight episodes this summer, the show followed seven families from diverse backgrounds as they traveled iconic Route 66 from Chicago to Los Angeles in their own motorhomes, through cities large and small, while competing in a medley of humorous challenges.
“Great American Road Trip provided terrific exposure for the RV industry just as American families were focused on summer travel,” said Gary LaBella, RVIA vice president and chief marketing officer. “The competing families all found the experience of RVing to be rewarding and fun, with many families who were sent home saying that the trip itself brought them closer together, and that family bonding was the real prize. That’s a great message for the show’s viewers.” he continued.
El Monte RV, a national RV rental company, provided the motorhomes used in the Great American Road Trip. The units are Bounder Class A motorhomes built by Fleetwood Enterprises Inc. RVIA’s Public Relations Department worked with the program’s producers on content and messaging.
Meanwhile, as Great American Road Trip finishes its run for the summer, an animated program prominently featuring an RV recently premiered on the Nick at Nite cable network. Glenn Martin DDS follows the adventures of an RVing dentist, Glenn Martin, and his family.
After learning that his favorite childhood park is about to be destroyed, Glenn takes his family on a cross-country road trip to protest the demolition. Although the protest is unsuccessful, Glenn and his wife Jackie realize the RV trip has brought their family closer together and they decide to keep traveling. The half-hour program airs at various times on Nick at Nite throughout the week. Check www.nickatnite.com for the schedule.
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