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Record Numbers at Colorado RV Liquidation Sale
Posted By RVBusiness On August 25, 2009 @ 9:55 am In Breaking News | No Comments
The 5th annual Colorado RV Liquidation Super Sale boasted a record number of RV sales during the two-day event. Held last weekend at Invesco Field in Denver, there were more than 100 RV units sold.
The low prices on new and pre-owned RVs along with discounts on recently hail-damaged units and special tax deductions for qualified buyers brought thousands of attendees to the super sale, according to a news release.
“With eight of Denver’s top dealers participating in the event, we were able to showcase a vast selection of RV models to attract a myriad of interested buyers,” said Dianne Seymour, show manager. “With all the discouraging news we are seeing about the economy, we were excited to have so many people come to the sale intent on making a purchase. It was great to see the dealers do so well — in fact, all dealers reported better-than-expected sales.”
Jim Humble, general manager of Windish RV, reported selling 40 units at the show.
“Our sales were up 20% over last year’s sale,” he said. “The general public is responding well to this fall sales opportunity. It has become an integral part of our fall marketing plan.”
Humble wasn’t the only dealer who did well. Joe Lake, a field manager with K&C RV, reported selling more than 20 units, and Steve Casement, owner of Steve Casey’s Recreational Sales, sold more than 10 units.
The show is sponsored by Affinity Events, is a division of Affinity Group Inc. which also publishes RVBusiness and RVBUSINESS.COM.
A main reason for the sale’s success is “the ability of Affinity to directly market to the RV enthusiast,” said Jeff Haughton, former owner of the liquidation sale and current vice president of Affinity Events. “Affinity is uniquely able to drive the RV buyer to an event like this, even in this economy.”
Some dealers at this year’s show had more than sales on their minds. Todd Williams, sales manager at Transwest Truck Trailer RV, a truck and horse trailer dealer, was out to spread the word that he’s the new Winnebago Itasca dealer in town.
The crowd was abuzz on Saturday as the drawing for the Keystone RV “Live Your Dreams Sweepstakes” was held. The grand-prize winner, Nancy Heckert, of Panama City, Fla., was awarded a new Keystone Outback fifth-wheel.
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