Caravan Salon 2009 Gives RV Industry Fresh Stimulus

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September 8, 2009 by   1 Comment

As hoped, the RV sector received a positive boost by CARAVAN SALON DÜSSELDORF, the world’s largest RV show, which concluded over the weekend.

The recent staging in Düsseldorf, Germany, closed with a record participation of 161,200 visitors from 37 countries and good sales figures, according to a news release. A total of 580 exhibitors from 25 nations showcased their extensive selections of RVs, as well as accessories and travel destinations. CARAVAN SALON 2009 fulfilled the RV industry’s expectations and demonstradted that after a difficult first half year business is getting better.

Wilhelm Niedergöker, managing director of the show’s organizer Messe Düsseldorf, commented, “161,200 visitors from 37 countries were registered at this year’s CARAVAN SALON (2008: 158,000) and clearly exceeded our expectations of 150,000 visitors. Furthermore, considering the current economic climate in Europe it is all the more positive to note that approximately 18,200 visitors came to Düsseldorf from abroad. CARAVAN SALON DÜSSELDORF is the sector’s foremost trade fair, traditionally accounting for roughly 10% of the industry’s annual turnover. This year CARAVAN SALON created a particularly important momentum – 49% of visitors came to CARAVAN SALON with intentions to buy.”

 “The attendance and the number of deals closed, which both clearly surpassed our expectations, have rewarded the exhibitors’ commitment to CARAVAN SALON 2009,” said Klaus Förtsch, president of the the Caravanning Industry Association (CIVD). “These results prove that the efforts of leisure vehicle manufacturers to develop lighter, more economic and lower-cost RVs also paid off. CARAVAN SALON 2009 underlines the recovery trends in the RV sector felt since the beginning of the second half of 2009. This strengthens the sector’s confidence to return to growth in 2010.”

Exhibitor Comments

  • “The trade fair proves that there is a lot of interest for RVs and mobile homes. This year we had more first-time visitors but also many visitors who already own one of our vehicles and came to see us about specific issues, knowing exactly what they wanted,” explained Holger Siebert, general manager of Eura Mobil GmbH.
  • The trend toward higher-quality sales conversations at the stand with very well-informed visitors asking the right questions was also observed by Giovanni Marcon, chairman of the board at Knaus Tabbert GmbH, who also noted a shift from motorhomes to RV as well as toward van campers and lightweight vehicles: “Customers pay the same attention to weight now with RVs as they do with motorhomes. This is also in part due to the fact that the towing vehicles have less HP than they used to.”
  • Hermann Pfaff, a member of the Hymer AG board, remarked: “This positive mood at the stands and among the dealers is really key because the dealers also carry it over to the post-show business. All in all the response has been very good and we are on the right track to achieving last year’s results and, hence, the target we have set ourselves.”
  • Reinhard Löhner, general manager of Concorde Reisemobile GmbH, was also delighted with the good sales and the visitors from outside of Germany: “For years we have had many customers from Belgium and France here. Now we also register ever more buyers from the Netherlands.”
  • After a tough year, the suppliers also view the future with new optimism: “We do not expect a V-shaped business cycle but there are no signs of another downturn either. Quite on the contrary – we have heard at lot of encouragement from our European customers and believe that things will pick up again, especially starting in January/February,” explained Joachim Kinscher, executive vice president of the Dometic Group and board member of the CIVD. “On top of this, roughly one third of the trade  fair visitors are interested in refitting existing vehicles or upgrading them, which is of crucial importance to us. We have received plenty of qualified enquiries for this. The total package makes us cautiously optimistic so that we go home from Düsseldorf in a clearly better mood than when we came here.”
  • Of particular interest were the first particle filters for refitting diesel engines, which were on display at this year’s CARAVAN SALON. “Visitors took great interest in the filter consulting provided by the CIVD. Mainly visitors who already own a vehicle wanted to know whether there was a refitting option, how expensive it is and which sticker the vehicle is given afterwards,” said Ralph Binder, press spokesman of the CIVD.

As in the past, TourNatur, Hiking Trade Fair, was held concurrently with CARAVAN SALON. A total of 275 exhibitors showcased the latest equipment and products for hiking to 33,500 visitors.

The next CARAVAN SALON DÜSSELDORF will take place from Aug. 27 (trade visitor and media day) to Sept. 5, 2010 (TourNatur will take place from Sept. 3 – 5, 2010).

For further information on visiting or exhibiting at CARAVAN SALON 2010 or TourNatur 2010, contact Messe Düsseldorf North America, 150 N. Michigan Ave., Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail:; Visit; Subscribe to our blog at; Follow us on twitter at

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One Response to “Caravan Salon 2009 Gives RV Industry Fresh Stimulus”

  1. Amber Carter on December 19th, 2010 2:19 am

    Good Evening! My name is Amber Carter and I am from Cary, IL. I am sending this comment as a request for you to donate an RV. Yes, I know this seems like an Unrealist request. However, it was suggested to me and I am Expecting A Miracle here. I am a single mother of a 13 year old boy, whom I’ve recently enrolled into a facility in Rexford, MT. The facility is called New Horizons Youth Ranch. They specialize in the care of boys who struggle in the home, in school and in the world. My son has been in and out of the hospital since he was 9. He was diagnoses with ADHD when he was 4. His diagnoses has since yet changed to Adhd, ODD, and Borderline Bi-polar disorder.This has been an ongoing struggle. With recent events God has opened doors and windows for my son to be able to receive the care he’s finally recieving. With that being said, financially I am struggling. I have had to move from my home and into a friends home. I have 3 jobs currently so that I may pay for his tuition while he’s there. (Because this school is not approved by the state of IL the Illinos Board of Education will not help with funding.) The tuition is $3,650.00 per month. The owners of the facility have agreed that I may pay $2,150.00 per month, with the understanding that I will also continue to pay the balance as I go after he returns home. The stay is a minimum of 12months. I am an Amazing hair dresser. I have been doing my clients out of their homes. I know that if I was to have an RV and start a business traveling to business’s and industrial parks I would be Successful. I already have clients that have asked me to come to their place of business, however, it is not manageable. I need a salon with a shampoo bowl and station, I need a salon that I can go anywhere and do any service that is needed. I am known in my area and know a lot of business owners that would help make my RV Salon successful. I am Desperate at this point and need to get this going. If you may, Please consider this. I know I am asking for a lot, but I can’t help but think… How many people would I be showing your RV too? How many people that would’ve never stepped foot in an RV. It would be great advertising for your company and I Can Promise you that I will be successful! I am A Mother on a Mission, and this is regards to my son’s life and Future. This will be part of his testimony as well. I have been on a reality t.v show once for hair and even though it was small and really non-significant, it was a big deal in our town. Women have already been doing this, however, none in my town, or even state. This is an amazing idea, and a huge investment. It may be the next biggest francise yet. I know once I get this going many hairdressers will want to jump on this. Thank you for taking the time to read this. Please Consider.
    Amber Carter