Another sign that the worst days of the recession may be behind us comes from the latest sales figures from RVSearch.com, a pioneer in online RV listings for both new and used RVs.
Total site visits to the site for July were up to 201,404, or 26,000 more than June, according to Genevieve Branco, operating manager for RVSearch.com. That’s a 57% increase over July 2008 totals. Unique visitors and page views were also up from last year, 61% and 24%, respectively.
But the category that catches Branco’s eye the most is “dealer referrals,” and she’s not releasing those impressive proprietary numbers just yet. “The last time we had dealer referrals this high was February 2007,” she said.
“Our traffic is up, but it’s been up for six to eight months,” she reported, adding that the dealer referral data “shows me people are interested in buying RVs.”
“They’ve started clicking that ‘Contact Seller’ button again, which tells me they’re doing more than just browsing,” said Branco. “They’re interested in buying.”
Branco also noted that some dealers who stopped advertising on the site during the recent downturn have come back in recent months. “It’s really a good economic indicator that times are getting better,” she said.
RVSearch has been providing an online RV buying and selling service since 1996 and today lists 30,000 vehicles – some 25,000 of which are at RV dealerships.
What sets RV Search apart from other online listing services, said Branco, is that RVSearch.com listings also appear on Good Sam Club, Trailer Life Directory and RV.net websites. RV Search also is endorsed by MotorHome and Trailer Life Magazine, the RV Buyers Guide and Woodall’s North American Campground Directory.
“On RV Search, your motorhome, travel trailer or fifth-wheel will be seen by a thousands of RVers every day,” Branco maintains. “If you’re looking to buy an RV, you’ve come to the right place.”
“We make it easy for you to connect with the seller by offering a simple, short ‘contact seller’ form for each listing,” she explained. “This no-obligation contract form allows you to inquire about as many RVs as you like with no risk or obligation to buy. Or, if you’re tired of searching for your dream RV, choose Find My RV For Me . Let us put our network of reputable RV dealers to work for you, to find you the perfect RV.”
RVBusiness and RVBUSINESS.COM are published by Affinity Group Inc., parent company of RVSearch.com.