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RV Industry Encouraged by Business at Pomona Show

Posted By Bob Ashley On October 28, 2009 @ 7:49 am In Breaking News | No Comments

The crowds and exhibits were smaller than last year, but manufacturers reported brisk sales at the California RV Show that ended Sunday (Oct. 24) at the Fairplex in Pomona.

”We saw a definite upswing in retail traffic,” said Bryan Walczak, product manager for Heartland Recreational Vehicles LLC’s Elk Ridge and Big Country fifth-wheels. ”The biggest thing that we sensed this year over last is that there were more qualified buyers than people who were coming just to look and see.”

Walczak reported that Heartland’s dealer — McMahon’s RV, Los Angeles — sold a considerable number of the Elkhart, Ind.,-based manufacturer’s fifth-wheels during the show.

Attendance at the 11-day Pomona Show was 19,194, a drop of 9% from 2008. And spacewise, this year’s show booked 404,360 square feet of space compared to 857,904 last year, according to Mary ” Mike” Hutya, vice president of meetings and shows for the sponsoring Recreation Vehicle Industry Association (RVIA).

And 21 dealer were represented at the show. ”I was pleased that the dealers started reporting right away that they were making sales and that they were seeing more qualified buyers,” Hutya said.

”We did well; we were up over last year,” said Mark Rosenbaum, sales director for Mike Thompson’s RV, Santa Fe Springs, which represented Keystone, Itasca, Tiffin, Forest River Georgetown and Fleetwood brands at Pomona.

”We didn’t know what to expect. We had better buyers and we saw much better credit than we saw at Pomona last year. People came in with the intent to buy.”

”It was a tough crowd, but we were able to hold our own,” said David Middleton, Gulf Stream Coach Inc.’s national sales manager for motorized. ”We sold a few. It’s all about price right now.”

The Nappanee, Ind.-based manufacturer’s dealer — RV Peddler, Bakersfield, Calif. — displayed 10 Gulf Stream Conquest Class C and Montaj Class A motorhomes.

Sid Johnson, marketing director for Jayco Inc., Middlbury, Ind., said it was apparent that attendance was down.

Nonetheless, he said, Richardson’s RV Center, Los Angeles, sold more than twice the Jayco units than it did at the 2008 Pomona Show.

”The people who did attend the show were very interested in buying,” Johnson said. ”The interesting thing is that interest was across the board — from motorhomes to folding camping trailers. There didn’t seem to be any product type that was moving faster than any other. It was pretty encouraging.”

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