RVIA: Strong Consumer Interest at California RV Show
Many RV dealers reported encouraging sales numbers and strong consumer interest at this year’s California RV Show, held Oct. 16 – 25 at the Fairplex in Pomona, Calif., according to a release from the Recreation Vehicle Industry Association (RVIA)
Nearly 19,200 consumers attended the show this year, down 9% from last year’s 21,123. But Marsha McInnis, RVIA’s western regional show director, reported that while the crowds were smaller than in previous years, exhibitors and attendees at the 57th California RV Show were enthusiastic. “Consumer interest in the RV lifestyle remained high this year, and dealers reported strong sales despite the smaller show,” she said.
“What a great way to end a tough year,” said Coula Ringgold, owner of Banning RV Discount Center in Banning, Calif. “In spite of the economic conditions, we saw plenty of eager, qualified consumers and I’m happy to report we had a terrific show.” She added, “Although traffic count was down the optimism of the consumers was up, and the number of consumers still looking to purchase RVs makes me confident about the future of the industry.”
Steve Richardson of Richardson’s RV in Riverside, Calif., echoed Ringgold’s sentiments, saying, “We were pleasantly surprised by the number of serious consumers we saw at this year’s show. Though attendance was down, those consumers who came to this year’s show certainly came to buy.”
This year’s show theme was “It’s All About Fun” and promotions highlighted that theme. With many American families looking to save money on vacations in these tough economic times, show promoters worked to emphasize the fact that RVing is still less expensive than flying or driving, staying in hotels and eating in restaurants, and provides quality family time.
RVIA Vice President of Meetings and Shows Mike Hutya said, “Although it’s been a difficult year for consumer shows like the California RV Show, exhibitors reported they were seeing very qualified buyers at this year’s show.”
RVIA President Richard Coon said, “RVers are some of the most dedicated consumers out there – and I am pleased with the enthusiasm reported among attendees at this year’s show.”