Camping World Announces New Coleman Collaboration
Camping World, the nation’s largest camping and outdoor retailer, announced the launch of a new line of affordable towable Coleman travel trailers and fifth-wheels.
The Coleman RVs are being produced by Thor Industries Inc. and are expected to be available in Camping World stores by December.
The product offering will include several models of Ultra Lite travel trailers, full size travel trailers and mid-profile fifth-wheels. The new towables will be offered exclusively to RV dealers with Camping World wholesale and retail affiliations within defined territories across the U.S. and Canada.
“The Coleman Co. Inc. has been the leader in outdoor product for over a century. We are excited about the launch of the new towable lines under such a strong brand,” said Marcus Lemonis, chairman and CEO of Camping World. “For Camping World, Coleman has been a longstanding and trusted partner with a reputation among our current retail store customers of attention to detail and quality.”
The Coleman RVs will include many of the amenities typically charged by other manufacturers as an upgrade. There are several floorplans and price point options to choose from. The first model is scheduled to come off the assembly line by the end of 2009.
More details about the Coleman RVs can be found at CampingWorld.com/ColemanRV.
Founded in 1966, Camping World bills itself as America’s largest direct marketer and specialty retailer of recreational vehicles and outdoor camping accessories and services. The company grew from a single point location in Bowling Green, Ky., to operating successful nationwide Supercenters.
Over the last five years, Camping World has progressively expanded its products and services offerings and, according to the Lincolnshire, Ill.-based company’s press release, currently operates a “one-stop shopping destination” for RV sales, rentals, service and collision repair and sales of more than 8,000 RV & outdoor accessories. Camping World also includes performance and tow centers, detail and refurbishment centers known as RV Spa, a President’s Club customer loyalty program, campground reservations and directories, RV finance and insurance, RV tours and travel and a nationally distributed magazine called RV View.
As an international leader in the innovation and marketing of outdoor products, the release states, The Coleman Co. Inc., headquartered in Wichita, Kan., today markets its legendary lanterns and stoves, as well as coolers, tents, sleeping bags, airbeds, backpacks, furniture, and grills under its Coleman and Exponent brands. Additionally, the company provides flotation devices, towables, rainwear, waders, hunting and fishing gear as well as safety and survival equipment under its Stearns, Sevylor, Sospenders, Hodgman, Mad Dog Gear, Nevin and Helium brands. Founded in 1900, Coleman is a wholly owned subsidiary of Jarden Corp. Travel trailer and fifth-wheel RVs are manufactured by a third party under license.