Representatives of Coast to Coast Resorts were promoting their upcoming Coast Conference Feb. 16-18 at Caesers Palace in Las Vegas, Nev., during the National Association of RV Parks and Campgrounds’ (ARVC) InSites 2009 Convention and Outdoor Hospitality Expo that ended Thursday (Nov. 12) in Orlando, Fla.
Coast to Coast President Bruce Hoster said that while the membership resort system has sponsored conferences before, this one will have a more nuts-and-bolts focus.
“There really has not been a venue for the membership camping industry to gather and to network,” Hoster told RVBUSINESS.com during ARVC’s convention. “The Coast Conference is designed to identify and share best practices in the membership camping industry because that’s the ‘secret sauce’ of the industry.”
Speakers, Hoster said, “will be drawn from the industry,” specifically, those who have achieved success in selling and marketing membership resorts.
“Our speakers are going to be from the most successful developers in the industry talking about a whole range of topics from tour generation to what a sales room should look like to how to finance a sale, how to find leads and how to use a phone to turn a lead into a tour.”
“It will really be a kind of soup-to-nuts gathering.”
“In the past, we’ve done a number of summits for our key developer,” said Doug Woods, Coast national sales manager. “But we never really had a lot of input from the sales managers and marketing managers and tour-generation managers. This will include two or three levels below the developers who usually come to these conferences. It’s literally the how-to of membership camping.”
The conference will be geared not only toward resort developers, but also those already operating high-end campgrounds who may be interested in attracting membership campers.
“It’s designed to attract both current developers in the industry and people who are new to the industry who may be building new resort-type campgrounds that want to consider membership camping as an option for their development,” Hoster said. “And it may be upscale resorts or open-to-the-public campgrounds that want to convert to membership or think about adding membership as a component of their campground.”
Coast to Coast Resorts has 60,000 commercial members who have access to 450 resorts, 250 of which are membership-only parks plus 200 other ”good neighbor” parks that give Coast members special rates.
Registration for the entire conference is available for $299 per person through Dec. 15 — $100 off the full rate of $399 for those signing up after mid-December. The price does not include hotel room, and a la carte pricing is available for networking and breakout sessions.
For more information or to register for the 2010 Coast Conference visit www.coastconference.com.
Coast to Coast is a division of Affinity group Inc. (AGI), parent company of RVBUSINESS.com