RPTIA Adds KOA’s ‘Lodge Guy’ to Its Board
Mike Atkinson, Kampground of America Inc.’s (KOA) facilities development manager, has been elected to the Recreation Park Trailer Industry Association (RPTIA) board of directors.
Newnan, Ga.-based RPTIA is a nonprofit trade association that represents and provides information and assistance to all segments of the park model and trailer industry, government agencies, media and product owners or potential owners.
Atkinson, known to KOA franchisees as ‘The Lodge Guy,’ is considered to be one of the leading experts on park models in the camping industry, according to a news release, and has been facilities development manager for Billings, Mont.-based KOA for three years.
Since 2006, Atkinson has collaboratively designed, engineered, manufactured, marketed and sold a new line of park models specifically for the outdoor hospitality environment, branded the KOA Lodge. Prior to working with KOA, he was a franchise owner himself, as well as a business owner in the construction and engineering fields.
“I am looking forward to sharing a campground perspective that incorporates an understanding of marketing, sales and end-user demands,” said Atkinson. “I’m honored to help RPTIA successfully navigate future challenges and leverage exciting opportunities.”