Charlie’s Caravan Kicks Off RV Centennial
As America’s RV industry revs up for a year’s worth of celebrations in recognition of its 2010 Centennial, RVIA is sending the Official Ambassador of the 2010 RV Centennial – a 34-inch American black bear stuffed animal – on a road trip to honor the people who love RVing and the workers who are the heart and soul of the RV industry.
Starting this month, RV companies and consumer shows participating in “Centennial Charlie’s Cross-Country Caravan” will host the 2010 RV Centennial mascot for a few days before sending him on to his next stop on the 100-day tour. Centennial Charlie, who is inspired by the bear in Go RVing’s 2010 “Ambassadors of Affordability” ad campaign, will bring the industry’s celebrations to RV enthusiasts and RV employees in a fun, unconventional way.
“Since a central theme of the Centennial Celebration is a ‘Salute to RV Workers,’ we wanted to be sure to reach out to those workers with our Centennial Ambassador,” said RVIA President Richard Coon. “We in the RV industry know that the hard-working men and women on the factory floors, in the offices and out in the field are the heart and soul of our industry.” On the occasion of its centennial anniversary, the RV industry will thank and honor its workers, whose commitment to creating quality RV products has helped bring American families closer together for a century.
During Charlie’s visits, staff of RV companies and consumer shows will take photos of the bear with RV workers and showgoers and, at the conclusion of Charlie’s journey, RVIA will produce a video chronicle of the mascot’s tour including photographs taken on his travels. The video will be shared with the RV industry at its June 7 celebration at the RV/MH Hall of Fame and Museum, and later will be posted on YouTube.
RVIA Vice President and Chief Marketing Officer Gary LaBella said, “When Charlie comes to visit RVIA member companies and consumer shows, he will be our industry’s ambassador in honoring both its workers and enthusiasts, so they too can celebrate the RV Centennial in a novel, exciting way.”
The American Black Bear is native to North America, and resides throughout most of the United States. An American black bear named “Charlie” appeared in the 2006 – 2009 “What Will You Discover? Go RVing” television commercials. An animated American Black Bear appears in the Go RVing “Ambassadors of Affordability” commercials, set to launch Feb. 12.
Show promoters and RV industry companies interested in hosting Centennial Charlie should contact Bernadette Murphy at RVIA at firstname.lastname@example.org or (703) 620-6003 ext. 310.