Go RVing Dealers May Access New Ad Materials
Tying in with the launch of Go RVing’s new “Ambassadors of Affordability” television ads, a variety of new advertising and promotional materials are available in the “industry-only” section of the GoRVing.com website to aid dealers and their ad agencies in marketing efforts, according to an article in the current online edition of RV Executive Today.
Participating companies have access not only to the proven leads database, image library, toolbox and ad builder on the site, but also new marketing materials drawn from the new national campaign.
The industry-only section contains downloadable files for large-format artwork of the Ambassadors of Affordability animals that can be created at local print or sign shops and used in displays.
Go RVing is modifying the new TV spots to include a five-second taggable segment that can be personalized for dealer or show use. Broadcast quality b-roll, filmed in Elkhart, Ind., in the summer of 2009, is available for creating local ads featuring the newest and most innovative products.
Also available is a revised looping DVD for show or showroom play that features the new consumer video and the Ambassadors of Affordability ads.
The industry-only section of GoRVing.com will contain ordering information for dealers and order forms will be sent along with Go RVing dealer materials.
For those who want to venture into no-cost social media marketing, the industry-only section also contains a presentation which walks through the advantages and tells how to create a Facebook fan page or Twitter account to reach out to customers and prospects.