Affinity Group Inc. (AGI) and the Good Sam Club, the world’s largest recreational vehicle owners’ organization, announce that Executive Director Sue Bray is leaving to form her own consulting business, Sue Bray Consulting, (www.suebray.com). Bray’s new business will focus on and utilize her expertise in marketing, managing and operating membership clubs and events.
Affinity CEO and President Mike Schneider made the announcement stating, “Sue has dedicated her 33-year career to enhancing our members’ experience through excellent membership benefits development and service. Much of Good Sam’s phenomenal growth over the years can be attributed to Sue. We wish her the very best of luck in her future endeavors, and I’m proud to announce that the Good Sam Club will be one of her first clients. She now has the opportunity to expand her outreach, public relations and development functions for the club as well as providing her expertise to other organizations. We are fortunate Sue will remain available to the members for the foreseeable future.”
Bray joined the Good Sam Club, a division of AGI, in 1976 as chapter activities director. In 1979 she was named executive director of the club, and became an Affinity vice president in 1980. During her tenure with the Good Sam Club, the organization grew from less than 200,000 members to nearly 1 million families today.
Bray spent most of her career with the Good Sam Club developing partnerships and benefits for members, including the popular trip routing service, an RV financing program, a member credit card, and was deeply involved in the design of the club’s popular emergency road service. She marketed and managed club events, including Affinity’s annual event, The Rally, which attracts upward of 8,000 guests each year and provided editorial direction for Highways, the club’s monthly magazine.
Bray managed the Good Sam Club’s participation in several major charity initiatives, including the Law Enforcement Torch Run for Special Olympics, Dogs for the Deaf and Hole in the Wall Camps. She also managed its legislative and lobbying efforts, which she’ll continue to do on behalf of the club and its members.
In 2009, Bray was inducted into the RV Hall of Fame in Elkhart, Ind.— one of the youngest members and only the ninth woman selected for the RV industry’s most prestigious honor.
Also included among Bray’s initial clients is the Venice Beach House (www.venicebeachhouse.com), an upscale inn located beachside in Venice Beach, Calif., and listed on the National Register of Historic Places.