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Heartland Acquires Fleetwood Towable Brands
Posted By RVBusiness On February 3, 2010 @ 8:27 pm In Breaking News | No Comments
Heartland Recreational Vehicles LLC today (Feb. 3) announced the acquisition of the remaining active trademarks of Fleetwood Enterprises Inc.’s towable brands — commercial nameplates that Heartland describes in a press release as the “some of the most recognized and iconic brands in the industry.”
“This is an exciting transaction for Heartland,” said Heartland CEO Brian Brady. “Fleetwood’s towable brands have long been among the most widely recognized names in the towable RV segment, with loyal customers and an extensive dealer network. By acquiring the trademarks of Fleetwood’s towable products, we will enhance Heartland’s brand portfolio with industry leading names such as Prowler, Pioneer and Wilderness.”
“In the last five years,” he added, “Heartland has become one of the leading manufacturers of towable RVs and is the third-largest manufacturer of fifth-wheel RVs in the U.S. Our phenomenal growth and success has given us the financial strength to pursue the acquisition of Fleetwood’s legendary trademarks. We would like to thank our dealers and customers for their continued support of Heartland and we look forward to enhancing our industry leadership by continuing to create great products that our customers love.”
In addition to producing 15 existing brands of travel trailers and fifth-wheels, 900-employee Heartland expects to begin manufacturing towable RVs under the newly acquired brands during the next 12 months. Under terms of the transaction, Heartland has acquired all active trademarks of the towables RV segment of Fleetwood Enterprises from a bankruptcy proceeding, and Heartland will not assume any liability for warranties or claims relating to existing sold and unsold Fleetwood-manufactured products.
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