Johnson RV in Portland, Ore., ended 2009 with record sales in merchandise and revenue, according to a news release.
Among keys to success during the current economy, company officials mostly credit their success to a strategic focus on offering “an incomparable pre-owned selection.”
“Going into 2009, we anticipated that sales would either fall flat or even dip,” said John Reed, controller at Johnson RV. “The economy was hitting our industry hard, and gas price increases didn’t help either. In fact, four of the major dealers in our region have either closed or downsized their businesses in the past year.
“However, month after month our sales figures steadily improved and by the end of the year, we had a 30% increase in units sold and a 35% increase in total dollar volume compared with 2008. That translates to over $2 million more in revenue for the year, which was an all-time record on our books.”
“We are fortunate to be ‘up’ in a down market,” said Brandon Johnson, owner and founder of Johnson RV. “We think our success in 2009 flowed from the strategic positioning we’ve had in place for years.”
Johnson noticed that although there are fewer buyers in a stressed economy, most who remain are purchasing pre-owned vehicles.
“We specialize in the pre-owned category and continue to bolster this area of our business by purchasing RVs and trailers from banks, dealership repossessions, business closures and financially strained consumer owners,” Johnson said. “Quality control is maximized because I select the vehicles myself, ensuring that we only sell vehicles I’d be comfortable putting my own family in. Our expert staff immaculately prepares them for new ownership and we can still sell them for a fraction of their “retail” price. Our customers are savvy, and they immediately see the value we offer over our competitors.”
On top of financial gains last year, Johnson RV has created nearly 20 new jobs in their community with the opening of a new location at 41777 SE Highway 26 in Sandy, Ore. The all-inclusive seven-acre facility offers a comprehensive new and pre-owned RV sales facility, RV rentals, 12 state-of-the-art service bays, full paint and body shop, and retail parts and accessories store.
An official grand opening celebration will take place April 9-18. The company plans to open an additional store near the Portland market by the end of 2011.
Founded in 1998, Johnson RV is a family-owned and locally operated business that offers Oregon’s largest selection of high-quality recreational vehicles at competitive prices. The company currently employs a staff of over 30 skilled experts, holds Oregon’s largest selection of pre-owned RVs, and is the three-time winner of Jayco’s nationwide volume sales awards.
Currently, Johnson RV carries both pre-owned and new motorized vehicles, travel trailers and 5th wheel trailers. Johnson RV is the area’s dealer of Jayco, Pleasure Way, Gulfstream, Roadtrek and Heartland products. Also available is a full paint and collision department, camping store, a state of the art service facility and an RV rental department. A free warranty comes with every pre-owned RV purchase.
Johnson RV is a Route 66 dealer, which gives every customer access to hundreds of nationwide service locations after their purchase.