270+ Dealers Sign Up for Go RVing Program
More than 270 RV dealers are already signed up for the optional 2010 Go RVing Dealer Program, according to the current online edition of RV Executive Today.
Participating companies have access not only to the proven leads database, image library, toolbox, and ad builder on the site, but also new marketing materials drawn from the new national campaign.
Tying in with the launch of Go RVing’s new “Ambassadors of Affordability” television ads, a variety of new advertising and promotion materials are available in the “industry-only” section of the GoRVing.com website to aid dealers and their ad agencies in marketing efforts.
The industry-only section contains downloadable files for large-format artwork of the Ambassadors of Affordability animals (bison, owl, fox, rabbit and bear) that can be created at local print or sign shops and used in displays.
Go RVing is modifying the new TV spots to include a five-second taggable segment that can be personalized for dealer or show use. Broadcast quality b-roll, filmed in Elkhart, Ind., in the summer of 2009, is available for creating local ads featuring the newest and most innovative products.
Also available is a revised looping DVD for show or showroom play that features the new consumer video and the Ambassadors of Affordability ads.
The industry-only section of GoRVing.com contains ordering information for dealers, and order forms will be sent along with Go RVing dealer materials.
Click here to sign up for the Go RVing program.