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FRVTA Regional RV Shows Draw Huge Crowds

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March 3, 2010 by   Leave a Comment

frvta-logoThe Florida RV Trade Association (FRVTA) just completed the fourth of five regional shows held around the state and the attendance numbers have been fantastic, according to a news release.

The Fort Myers RV Show celebrated its 25th year of providing residents of Southwest Florida with the finest in camping. This year’s event featured 15 dealers from all along the Gulf Coast displaying the latest and greatest recreation vehicles ranging from luxury Class A motorhomes to affordable folding camping trailers. The show also offered attendees well over 100 vendors with all the items guaranteed to make their outdoor adventure the best ever.

Many sales were registered by both dealers and vendors alike, as attendance increased about 1,000 over the 2009 tally. Of course, most importantly, dealers were busy on their lots for weeks afterwards where interested customers sealed the deal for their dream machine.

Next up was the Ocala RV Show held the last week in January. Even with a day of rain on Saturday, the show was up close to 1,000 people over last year with over 5,300 attendees. “This was the third year we held the show at the Ocala Equestrian Center and I think people like the venue,” said Dave Kelly, FRVTA marketing director. “It’s easier to get to and we draw more from the south where a lot of campgrounds are located.”

The Central Florida RV Show was held at the Volusia County Fairgrounds in DeLand the third weekend of February and great weather and more creative marketing brought in a record crowd of over 7,100. “We used Post It notes on the newspapers and a four-page wrap on opening day,” said Ken Prentiss, chair of the ad committee. “We really tried to focus the ad budget to our customers, and it really brought them in this year.”

The Jacksonville RV Show moved to a new venue this year, the Jacksonville Equestrian Center. The move paid off as close to 8,000 people found their way to the new location. “A lot of people didn’t like going to the stadium downtown but they had no problem going to the new location,” said Region 6 President Bill Propper. “From what we saw, we were able to draw people from outside the Jacksonville area. This was a great start using a new location.”

All of the shows also received a lot of press from both TV stations and newspapers. “We received great PR from the media at all our shows,” said Kelly. “The coverage was very positive and the media referred to RV sales as a leading economic indicator that is pointing the way to the end of the recession.”

The FRVTA will hold two shows next week to wrap up the winter show season. The West Palm Beach RV Show and the Clean-Out show at the Germaine Arena in Estero. For more information contact the FRVTA at (813) 741-0488 or www.frvta.org.

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