Heartland Marks Production of 12,000th Bighorn
Heartland Recreational Vehicles LLC recently marked a milestone for its luxury line of Bighorn fifth-wheel travel trailers, rolling the 12,000th unit off the assembly line at its production facility in Elkhart, Ind.
The towable builder recognized the event with a brief ceremony attended by management and 147 production workers – many having worked at the Bighorn plant since the brand’s introduction in December of 2004 at the Louisville Show.
The Bighorn line has grown to be one of the industry’s top-selling fifth-wheels, according to the latest data from Statistical Surveys Inc. The brand finished 2009 as the industry’s No. 3 best-selling fifth-wheel, boasting a 9.8% market share gain in a contracting market.
“Since its launch, the Bighorn has consistently grown both sales and market share,” said Coley Brady, director of fifth-wheel sales. “The reason behind its success is twofold – pricing that offers more for less compared to the competition and Heartland’s ongoing research and development that brings innovative, salable features to market. Our dealer body recognizes the Bighorn’s value, and has done a great job of conveying that message to consumers.”
In response to demand for the Bighorn, Heartland announced last December a ramp-up in production along with several new features designed to stay in step with the marketplace. Upgrades and enhancements include:
- Standard hydraulic front landing gear, operating 15% faster than typical electric systems.
- New exterior graphics; a “welcome back” light that activates when the entry door is opened; and a keyless entry system featuring an illuminated keyboard for nighttime access.
- Spring-loaded, hidden hinges are used throughout the interior while the kitchen is outfitted with 4-inch recessed halogen ceiling lights and a “boutique” pull-out kitchen faucet.
- The bedroom area offers a standard, proprietary king-sized memory foam pillow-top mattress and pull-out storage drawers that are built into the entry steps. Hand-rubbed, antique-glazed cherry hardwood cabinet doors are optional.
The Bighorn line is offered in 12 floorplans, available with two to five slideouts, and MSRPs starting at $49,900.