Fledgling Prime Time Growing Retail Footprint
Consistent with widespread projections that the RV industry is poised for a recovery in 2010, many dealers for recently formed Prime Time Manufacturing in Wakarusa, Ind., have enjoyed dramatic increases in retail traffic and sales during the first two months of the new year, according to a news release.
“This year’s Indianapolis show was the best I’ve seen in several years,” according to Dave Bane, president of Tom Raper RV in Richmond, Ind. “Customers are starting to feel more comfortable about their finances and seem ready to make the commitment to a new RV.”
Tom Raper RV, Prime Time’s largest dealer, is focusing on the towable market in 2010 to compliment its existing motorhome sales.
According to Bane, “For years, Tom Raper RV has been one of the nation’s largest motorized dealers. But we believe that towable RVs are going to lead the recovery so we are aligning ourselves with aggressive, innovative manufacturers like Prime Time in order to maximize our sales and profits. Prime Time has made a considerable contribution to the direction of our dealership with their product offering.”
Colleen Botello, sales manager at Hi-Way Campers in Plainfield, Conn., saw similar action at the recently completed Springfield RV and Camper Show where they sold nine Prime Time units.
“Traffic has been exceptional, retail sales are good, and we are starting to see some daylight. Consumers are taking more time in the buying process and are more cautious with their money, but they tend to be looking forward,” noted Botello. Two factors that are more of a priority for consumers, according to Botello, were weight ratings and value. “Prime Time’s LaCrosse offers a lot of bang for the buck with its upscale look and features while Tracer has opened up new markets for us with its low weights and towability,” Botello said.
Prime Time Regional Sales Manager Jason Gill said that many dealers will benefit from the pent-up demand that has been created the last two years as retail sales have slowed along with the national economy.
“Across the board, we are seeing huge increases in retail traffic and most dealers are selling more than they have the last couple of years,” commented Gill. “We are feeling confident about 2010 and Prime Time continues to increase production rates in anticipation of strong retail demand.”
Prime Time Manufacturing is a division of Forest River Inc, a Berkshire Hathaway company. Prime Time offers towable RVs under the brand names of LaCrosse and Tracer.