Roadtrek Continues to Tout Class B Rebound

March 19, 2010 by RV Business Leave a Comment

While monthly sales of class A and C motorhomes continue to be down on a year-over-year basis, class B sales have been up for the last six months (August 2009 to January 2010) according to Statistical Surveys Inc., the de facto source of retail registrations for RVs.

In fact, A’s and C’s were down 19%. During that same period, class B sales were up a whopping 33%, according to a news release from Class B leader Roadtrek Motorhomes Inc., Kitchener, Ontario.

“The rebound in Class B sales is probably the best kept secret in the industry,” said Roadtrek Chairman Jeff Hanemaayer. “And I think it’s a trend that will continue. We have the oldest buyers so we’ll benefit as more Baby Boomers move into their late 50s and 60s.”

Roadtrek noted that it continued to dominate the class B segment with 44.6% of the market in 2009. In addition, when all types of motorhomes are combined, Roadtrek ranked as the No. 11 motorhome manufacturer right on the heels of No. 10 Newmar Corp.

“Although 1 of every 13 motorhomes sold in the last six months was a class B, many self-described, fullline RV dealers still don’t sell B’s. If they were sold in as many places as A’s and C’s, I can’t imagine how many more we would sell,” he concluded.