RVDA Moves Up DSI Survey Launch to April 26
The board of directors of the Recreation Vehicle Dealers Association (RVDA) voted during its strategic planning meeting March 2-3 to launch the Dealer Satisfaction Index (DSI) survey earlier this year, according to a story in the current online issue of RVDA’s RV Executive Today.
The board passed the following motion unanimously: “Based upon the positive trend in a majority of manufacturers’ DSI scores we will postpone the publication of full DSI results to the industry, and that Brand Committee chairmen will receive full DSI reports on their individual brand in time to present them during Brand Committee meetings at the 2010 RV Dealers International Convention/Expo.”
The distribution of DSI questionnaires to dealers will begin April 26 and the deadline for responding is July 1.
The 2010 RV Dealers International Convention/Expo will take place Oct. 4-8 at the Rio All-Suite Hotel & Casino in Las Vegas, Nev.
RVDA’s analysis of the most recent DSI survey indicated progress in some areas critical to the Go RVing Coalition’s Committee on Excellence (COE), particularly in the towable sector’s product quality. Improvement also occurred in the areas of overall communications and dealership warranty support.
Towable manufacturers improved their product quality/reliability by 2.5% in the 2009 survey compared to 2008. One towable manufacturer showed a 30% increase in product quality. There was a 2% increase in towable manufacturers’ communications efforts. One towable manufacturer scored a 16% increase. Dealership warranty support improved by 1%, and one towable manufacturer posted a 7% improvement.
Twenty-five manufacturers/brands earned year-over-year increases in the overall DSI scores between 2008 and 2009, while 17 brands/manufacturers declined. The manufacturers/brands earning increases represent approximately 54% of both the towable and motorhome retail markets.
Replacement parts availability and industrywide training are two other areas of critical importance to the COE, and towable manufacturers, on average, scored increases in all five areas.