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Woodbury Sees Industry Upturn in Book Sales
Posted By RV Business On March 2, 2010 @ 12:08 pm In Breaking News | No Comments
Here’s another indication the RV industry is heading upward: the sales of books devoted to the RV industry are heading upward.
Chuck Woodbury, owner of RVbookstore.com, the largest store devoted specifically to books and DVDs about recreational vehicles and the RV lifestyle, says books sales have been heading upward again since last July, according to a news release that was distributed and posted by Woodbury’s RV News Service.
Woodbury gets an hour-by-hour sneak peek into RV consumers’ habits well before most others in the industry.
“About two to three years ago, our sales of books and DVDs aimed at novice RVers and RV buyers nosedived,” he said. “It was like night and day. At about the same time, consumers quit buying RVs. It was very clear to us that the industry was in big trouble. In the months that followed, one RV manufacturer after another filed bankruptcy.
“Our sales stayed down until about last July, when they shot up dramatically. Every month since the they have run about 150% of the year before. Titles that instruct RV buyers about how to negotiate a purchase, and DVDs that teach new RVers how to use their new vehicles are up the most. It’s obvious to me that consumers are once again in a buying mood.”
Woodbury started rvbookstore.com 10 years ago in his home garage. Now, the online store occupies a 2,000-square-foot warehouse near Seattle with about 700 RV-specific books, DVDs, CD-roms and eBooks.
Besides running RVbookstore.com, Woodbury also publishes many informational RVing websites including RVtravel.com, NewRVer.com, FreeCampgrounds.com and about three dozen popular blogs. He says that more than half a million different RVers visit the sites every month, making the audience one of the largest aimed at recreational vehicle enthusiasts. Woodbury’s weekly RVtravel.com newsletter is in its ninth year with an email circulation of 54,000 every Saturday morning.
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