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RVIA: 2010 Show Space Demand Rebounding

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April 7, 2010 by   Leave a Comment

KEC exteriorAs yet another sign that the RV industry appears to be recovering from a major slump, space reservations for the annual National RV Trade Show in Louisville, Ky., and the retail California RV Show in Pomona, Calif., are running well ahead of last year.

In fact, the Recreation Vehicle Industry Association (RVIA), which owns both shows, reports that it will reserve 680,000 square feet of space at the Kentucky Exposition Center (KEC) for the Louisville Show Nov. 29-Dec.1, up from 548,000 square feet last year but still down from the peak years.

RVIA's Mike Hutya

RVIA's Mike Hutya

”We already are 20% ahead of what we ended with last year,” said Mary ”Mike” Hutya, RVIA vice president of meetings and show, adding that 70 manufacturers have booked space.

The deadline for manufacturers’ requests for Louisville Show space was Friday (April 2), although RVIA will continue to take reservations as space allows. There will not be a space allocation draw because all manufacturers’ requests for space can be accommodated, Hutya reported.

The deadline to reserve space at a discounted rate at the Fairplex in Pomona for the Oct. 15-24 California RV Show was March 29 and Hutya said reservations were 30% ahead of last year.

California RV Show scene

California RV Show scene

Because of the demand for space in Louisville, RVIA will add supplier booths to Freedom Hall and manufacturer displays in the KEC’s West Wing. Neither locations was used for the 2009 show.

”We plan to be on both sides of the building and one exhibit hall,” Hutya said. ”If I get a floorplan for exhibits that is close to what the final plan will be, we probably will send another notice to members to tell them that some additional space may be available. There will be some changes by the time all is said and done.”

Recreational park trailer manufactures have been invited to display units at Louisville, all be in once adjacent area, probably in the KEC’s West Wing. ”We have no plans to use Broadbent Arena of the pavilion,” Hutya said, adding that 11 park model builders have already reserved space.

Individual park model displays last year were distributed throughout the South and North wings and the East Hall along with displays of traditional RVs.

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