BR Wholesale Breaks Distributor Catalog Mold

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The cover of the 2010 BR Wholesale catalog.

BR Wholesale Inc. has released its annual catalog much later than most distributors in the industry.

In addition, there are various features and illustrations throughout the catalog that do not fit the model of a ‘traditional’ distributor catalog. These changes have been made to adapt the catalog to an ever-changing marketplace, according to a news release.

Changes

The first adaptation was to release the catalog in March, much later than the traditional late November, early December timeframe. This change was made for various reasons, including the later release allowing for the inclusion of more new and enhanced products that are unveiled by suppliers around the National RV Trade Show. The cut-off for inclusion in a distributor catalog varies, but historically it falls around July or August of the year prior. Therefore, a more robust catalog offering can be provided to the dealer community without the reliance on extensive New Product supplements, which saves time and money across the supply chain.

Next, BR Wholesale included interactive symbols throughout the catalog to guide the reader to the www.BRWholesale.com website. These symbols include references to videos and interactive technical content to allow for more detailed information, which ensures dealerships and service centers have all the information required to make the proper buying decisions. An example of how the interactive symbol is utilized would be for Solar Panels, where an online interactive system sizing calculator provides users mobile power equipment recommendations based on their specific power usage requirements. For the video symbol, users can access videos on everything from advanced operation to features and benefits to actual field usage. These symbols allow BR Wholesale to take a static medium and incorporate advanced technology for a more complete buying experience.

Another change was to the traditional Catalog Price List. In most cases, a hard copy price list accompanies a distributor’s catalog to allow dealers to refer to the wholesale pricing. In 2010 BR Wholesale has eliminated the hard copy price list and restricted the distribution to electronic formats. Not only does it save money, it reduces the overall paper consumption. With this adjustment, coupled with a change in format to the catalog, BR Wholesale was able to eliminate more than one-third of its paper usage over previous years. Albeit a small step, it is a step towards a more “green” way of doing business.

Trey Miller, president of BR Wholesale commented, “Our 2010 catalog is just the beginning of the changes you will see from BR Wholesale in the months and years to come. Every member of our team is tasked to develop ways to further add value to our supplier and dealer relationships, while incorporating technology to improve efficiencies and ultimately reduce consumption. While everything we do may not be earth shaking, we hope that the sum of all parts at least makes a small ripple.”

For additional information on the BR Wholesale Master Catalog contact the Sales Department at (800) 900-2468 or sales@brwholesale.com