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CrossRoads RV Partners with Jellystone Parks
Posted By RVBusiness On April 7, 2010 @ 10:44 am In Breaking News | No Comments
Yogi Bear’s Jellystone Park Camp-Resorts has joined a partnership with CrossRoads RV to design and build park models specifically for their franchised campgrounds.
“Jellystone Parks are instantly recognized by most families and the brand has been synonymous with the outdoor lifestyle. We are excited to provide purpose-built, rental cabins to their resorts,” Mark Lucas, president of CrossRoads RV, stated in a news release.
The LIL’-Cabin features a low-maintenance vinyl cedar shake exterior and a tongue and groove pine plank lumber interior. All units will feature both 32-inch and 19-inch LCD TVs, a kitchenette with 14-cubic-foot refrigerator and full residential bathroom. Jellystone Park in Lake Monroe, Ind., is taking delivery of two cabin models this week.
“One of the major factors in choosing CrossRoads as a partner is their quality and strong financial position,” said Rob Schutter, president and COO of Leisure Systems Inc., franchisor of Jellystone Park Camp-Resorts. “It is because of this strength Midwest Leasing is offering our franchisees a financing package for all LIL’-Cabin rental unit purchases. Current rates are competitive with the market and terms of up to 5 years are available.
“We at Jellystone Park Camp-Resorts couldn’t be happier to have CrossRoads’ highly skilled team building the LIL’- Cabin. Their long-standing reputation of uncompromising quality mirrors our reputation for the best quality in the campground industry. This partnership will allow our large network to benefit from preferred pricing, consistency for customers and an aggressive co-marketing campaign. Our management team has had multiple meetings at the CrossRoads campus to help develop this product including relaying valuable input from our franchisees. As an extra bonus, we have set in place a co-donating program to help support our adopted charity, Camp Sunshine.”
Lucas added, “We’ve developed a complete lineup of floorplans engineered to provide durability and longevity in mind. In contrast to the design and development of this product, other manufacturers simply re-badge or re-brand mass-produced consumer park models for the rental market, using lower grade materials intended for occasional use.”
As with all CrossRoads RV’s park models, the LIL’-Cabin meets all manufacturing standards of the Recreational Park Trailer Industry Association (RPTIA) and complies with all American National Standards Institute standards that includes about 500 safety requirements.
Headquartered in Topeka, Ind., CrossRoads manufactures a wide variety of travel trailers, fifth-wheels and park models at five plant locations. Its products are distributed by dealers throughout the United States, Canada, France, Japan and Australia. CrossRoads is a division of Thor Industries Inc. More information on the company and its full products line can be obtained online at www.crossroadsrv.com or by calling (888)226-7496.
Launched in 1969, Jellystone Park system is the second largest chain of campgrounds in the United States, boasting 75 campgrounds with more than 15,000 campsites in 28 states and Canada. Its camp-resorts, which focus on the family market, are among the best campgrounds in the industry with a quality reputation for being fun, friendly, clean and service-oriented parks. Additionally, each Jellystone Park is themed with Yogi Bear elements providing instant recognition and consumer appeal.
Yogi Bear Jellystone Park Camp-Resorts are franchised through Leisure Systems Inc. (LSI), a wholly owned subsidiary of The Park River Corp, Cincinnati, Ohio. For more information, visit www.campjellystone.com.
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