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Damon Introduces Retail Rebate Promotion

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April 30, 2010 by   Leave a Comment

Damon Motor Coach announced today (April 30) the release of its “Lightning in a Bottle” National Spring Cleaning Event. The retail rebate promotion, which offers rebates up to $10,000 for the purchase of any new, unused, unregistered Damon Motor Coach Daybreak, Challenger or Tuscany model purchased through an authorized, participating Damon dealership, is scheduled to run from May 1 through June 30.

“We are very excited about this promotion,” said Matt Thompson, vice president and general manager of the Elkhart, Ind-based division of Thor Industries Inc. “We worked with several key dealers to help design this event. The biggest difference between this and programs of the past is the effort we’ve put into promoting it to the retail customer. We really want to create a market and drive traffic to participating dealer’s lots.”

Participating dealers were provided point-of-purchase materials to promote the program within their dealerships and a full-color mailer has been sent to qualified retail customers. Additionally, the program will be advertised on the Damon website as well as various social medias including Facebook, Twitter and You Tube.

For more information on the “Lightning in a Bottle” program, visit the Damon Motor Coach website at www.damonrv.com. For a list of authorized, participating dealers call Damon Motor Coach at (800) 860-5658.

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