Firm Debuts Automatic Unit Info Web Feed

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April 15, 2010 by   Comments Off on Firm Debuts Automatic Unit Info Web Feed

ADP LightspeedADP Lightspeed, a premier provider of Dealer Management Systems (DMS), has announced its new automatic unit inventory web feed.

Unit information inside the LightspeedEVO DMS can be fed to dealership websites eliminating double entry and improving customer web experience. The flexible data feed allows any website provider to map to the information, according to a news release.

Websites have become business requirements with the majority of customers visiting a dealer’s website before visiting physical stores. More consumers are looking to the web to research products, check locations, contact dealers and make purchases. Consumers rely on dealer websites to have up-to-date and reliable information on their site.

“Dealers can’t let information on their websites get stale,” comments Chris Hauck, product manager for Salt Lake City, Utah-based ADP Lightspeed. “Yet most dealers lack the resources to dedicate someone to update inventory information from their DMS to their website. This data feed allows them to do the updates automatically, saving time and giving dealers the ability to capitalize on internet opportunities.”

This innovative web tool gives dealers the ability to integrate unit information, stocking levels and a full list of features found inside the DMS. ADP Lightspeed’s dealer management system will push inventory information from the dealer’s database directly to a FTP site on nightly basis. The information then updates inventory information to the web automatically. The information will display in the dealer’s customized web layout.

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