Carriage to Debut Luxury Fiver at June Show
High-end fifth-wheel manufacturer Carriage Inc. will introduce a new entry-level fiver during its 2011 New Product Show June 21-24 at the Gaylord Texan Hotel and Convention Center in Dallas, Texas.
But Carriage President and CEO Don Emahiser says it won’t be a big departure from what the Millersburg, Ind., firm has done for years.
”It’s still going to be a luxury fifth-wheel, but it won’t have all the amenities that we have for our ‘resort’ vehicles,” Emahiser said.
Emahiser said the new unit, yet to be named, is designed to appeal more to the weekend and vacation RVer than to the full-timer for whom other Carriage products are designed.
It’s going to allow us to get to the retail customer one generation sooner,” Emahiser said.
The new fifth-wheel becomes Carriage’s least expensive RV behind Cameo, which will still be built. The new unit will retail in the $40,000 to $50,000 range.
Other Carriage products include the Carri-Lite, Domani and top-of-the-line Royals International, the price of which was greatly reduced for the 2010 model year.
”We’ll have two prototype floorplans at our dealer show and six by the Louisville trade show,” Emahiser said. ”We will have improvements in our other lines, but nothing earth-shattering because nothing is broken.”
Between 50 and 60 of Carriage’s approximately 100 dealers are expected to attend the show, which includes a welcoming cocktail party, business meeting, one-on-one sit-downs with regional sales managers and golf at the Dallas Cowboys Golf Club.
Emahiser said it appears the market is improving as the nation recovers from the Great Recession. “Dealers are adding inventory, which is good, and they are selling stuff so they are cautiously optimistic,” Emahiser said.