Go Camping America Launching Media Plan
GoCampingAmerica.com (GCA) is ramping up its camping consumer presence via a new 2010 media program, according to the May National Association of RV Parks and Campground (ARVC) Report.
With more than 102,000 visitors each month, traffic to the website continues to climb as the site’s social media outreach recruits new fans. This first-ever Go Camping America media plan, launched in late April, aims to capture an even larger part of the market.
The new GCA media plan will serve two purposes to directly benefit parks: build brand awareness about Go Camping America and generate additional web traffic to the site.
Go Camping America’s first goal is for RVing and camping enthusiasts to easily recognize the GCA logo and equate that with quality camping. Building brand awareness, helping camping consumers keep GoCampingAmerica.com at the top of their minds and providing a one-stop camping vacation shop via research and online booking will benefit all ARVC members.
The second purpose of the GCA media plan is to receive direct website hits from upcoming advertising. According to the report, ARVC feels that online banner advertising and keyword advertising on a variety of search engines (Google, Yahoo, Bing) and other RV/camping savvy sites are the most effective methods for driving traffic to the website.
ARVC has chosen a carefully crafted line-up of the advertising opportunities to present its message.
The GCA media plan will run from April through December 2010 and includes rack cards, print, online, and keyword advertising plus promotions/giveaways. ARVC believes parks will directly benefit from the launch of these campaigns.