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Karlgaard to Speak During Committee Week

Posted By RVBusiness On May 14, 2010 @ 8:51 am In Breaking News | No Comments

Rich Karlgaard, publisher of Forbes magazine and a regular panelist on the business show ”Forbes on Fox,” will be the keynote speaker at the Recreation Vehicle Industry Association (RVIA) annual meeting June 9 during RVIA’s Committee Week at the Century Center in South Bend, Ind., according to RVIA Express.

In a talk titled, “U.S. Outlook: Is the Recovery Durable?” Karlgaard will give an outlook for stocks, home prices and asset classes while also discussing which sectors of the economy will benefit from increased government intervention and which will lose ground. He will examine how the results of the 2010 midterm elections might change the business landscape and which products and services, growth models and economic regions are likely to perform best in the immediate future and in the long-term.

Also at the meeting, RVIA Chairman Jim Sheldon and RVIA President Richard Coon will discuss the state of the association and speak on a wide range of topics including government relations, standards, industry education and RVIA-sponsored trade shows. RVIA Treasurer Bob Olson will detail the association’s finances.

In a presentation titled, “RVIA Public Relations: The New Consumer and the Road Ahead,” RVIA Public Relations Committee Chairman B.J. Thompson and Gary LaBella , vice president and chief marketing officer, will provide an analysis of the post-recession consumer, examine the new Harris survey findings on the factors that influence RV purchase decisions and give an overview of the media exposure created for the RV industry through the association’s public relations programs.

In “Go RVing: We’re Back in the Saddle Again,” Go RVing Co-Chairman Bob Olson of Winnebago Industries Inc. and LaBella will provide a briefing on the award-winning ad campaign. RVIA will also honor industry and association leaders by presenting a host of awards.

At a luncheon immediately following the membership meeting, economist Richard Curtin, director of the Consumer Research Center at the University of Michigan, will provide his outlook for the RV market for the upcoming year. Curtin has directed RVIA’s RV Consumer Demographic Profile research for 30 years and authors the association’s quarterly RV Roadsigns newsletter.

For more information on the RVIA Membership Meeting and the industry forecast luncheon, contact RVIA’s Meetings and Shows Department at (703) 620-6003 ext. 305 or visit www.rvia.org.

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