RVBUSINESS.com has completed more than a year of impressive viewership growth since unveiling its remodeled website in March of 2009.
An independent survey by Compete Inc. (www.Compete.com <http://www.Compete.com> ), a third-party web analytics firm, places the number of unique RVBUSINESS.com visitors in April at 23,792, a 12.2% increase over the previous month and a 113.4% increase over April of 2009 when the redesigned site debuted.
During that 14-month period ending April 30, according to Google Analytics, the site recorded 3.1 million pageviews as the busiest business-to-business site operated by Ventura, Calif.-based Affinity Group Inc., RVB’s parent company and one of the nation’s leading providers of outdoor recreation media and clubs.
“We’re pleased that our industry readers have responded so well to our daily efforts to build up the content and functionality of RVBUSINESS.com,” said RVB Publisher Sherman Goldenberg, who’s based out of the RV-building hub of Elkhart, Ind. “And we hope they appreciate the fact that the site is run by veteran newspaper people who adhere to RVB’s traditional, even-handed approach to industry news and care about the veracity of the news they disseminate
“Central to this whole effort,” he added, “is RVB Web Editor Steve Bibler, a former Elkhart Truth staffer who also doubles as editor of RVB’s sister publication, Woodall’s Campground Management. Bibler handles the hour-by-hour task of posting stories on RVBUSINESS.com as well as WOODALLSCM.com and is backed up by support people in Southern California and Bowling Green, Ky.”
The RVBUSINESS.com site, an offshoot of RVBusiness magazine, typically offers industry readers a selection of 12 Breaking News stories daily, as well as regular, staff-written “News in Focus” and “Retail Pulse” dealer profiles plus video, an industry calendar and an automatic stock ticker.
The redesigned site also distributes timely breaking industry news via RSS feeds and daily e-email and features video links on news postings, a video screen for news and advertising, new interactive ad buttons that drive better click-thru rates to advertisers and enhanced interactivity among websites.